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Communicating Your Travel Policy is Essential to its Success

A shift is taking place in the corporate travel market. Some travel programs are moving from straightforward traveler communications to a plan for traveler engagement. Corporate travel communication is about more than distributing a policy and ensuring that travelers know what to do in case of an incident. There’s the need to consider who – be it travelers, suppliers or internal stakeholders – each communication is with. In addition, various content by its nature will have a different shelf life and be distributed by different means. Communication is not only about sending information outwards. It’s also about creating an atmosphere and structure that makes people feel involved and encour­ages them to communicate back. To read more at Buying Business Travel, click here.

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