As part of its ongoing centenary celebrations, Hertz Europe has revealed 100 alternative attractions in Europe for travelers who are ready to explore beyond the usual tourist destinations.
Hertz’ Guide to Alternative Travel in Europe includes a series of interactive Google Maps, with a focus on popular cities including Rome, London, Berlin and Paris, each covering a multitude of hidden gems for the adventurous roamer.
In addition, the brand took the opportunity to showcase some of the most unmissable traditional festivals that Spain has to offer, including the La Tomatina Festival, where for one hour on the last Wednesday morning of August, visitors paint the town red by holding a huge tomato fight.
Locations include unusual museums, secret gardens, unique art galleries, novel eateries and one-off experiences that have been specially curated for families, couples and solo travelers by Hertz Europe’s in-house travel experts.
The London guide features a broad range of hidden gems, including the Viktor Wynd Museum of Curiosities at the Last Tuesday Society, where oddities such as dodo bones and shrunken heads are exhibited; the Hot Tub Cinema, where film fans can catch a classic movie while splashing around with friends; or the Barn the Spoon, which offers a spoon carving workshop for something a little different.
In Berlin, travelers and locals can chill out at Badeschiff – a heated indoor pool with its own beach. Those who are more Bohemian might want to take part in a street art tour, while foodies will relish the opportunity to sample an authentic doner at the Turkish Market in Poststrasse.
Rome is home to an impressive array of ancient monuments, but the guide takes curious roamers off the beaten track to the Porta Alchemica, a door to nowhere with an intriguing magical story, and caters to adrenaline junkies with the tandem paragliding experience at Bracciano Lake.
While the Eiffel Tower draws millions of visitors per year, for those who want something completely different, the Paris guide offers recommendations like the subterranean Paris Sewer Museum and the La Pere Lachaise Cemetery where you can visit the graves of Frederic Chopin, Oscar Wilde, Edith Piaf and Jim Morrison just to name a few celebrities
Each interactive map contains all the details travelers need to know, including addresses, prices, opening times and websites.