According to the Cruise Line International Association’s (CLIA) annual report published in June, demand for cruising is at an all-time high and has risen 68 per cent in the past ten years, with passenger numbers globally projected to hit a record 24 million by the end of 2016. This growth has been helped by businesses’ interest in corporate cruising. A 2014 report from CLIA found 73 per cent of meetings and events professionals expected to use a cruise liner for a client’s incentive group over the following three years, while 53 per cent said they were likely to organise a conference on a ship over the same period. In fact, earlier this year, one of the industry’s leading operators, Celebrity Cruises, reported a 20 per cent rise for the sixth straight year in its group-business revenue. But why is there such growth in this area of meetings, incentives, conferences and exhibitions (MICE), what are the pitfalls and could it work for your business? To read more at Buying Business Travel, click here.