The long-haul, lost-cost airline market is about to see big changes, thanks to Norwegian Air. The European carrier has for three years flown Boeing 787s from major European cities to larger U.S. markets. The 787 is a sexy plane, but what’s better is the Boeing 737 Max, a new single-aisle aircraft with updated technology and improved fuel efficiency. Low-cost airlines have long loved the 737’s operating economics, but until this 2017 update, the aircraft has not been able to fly longer than about six hours with a full payload. Boeing will deliver its first Max in 2017. Norwegian has committed to 100, with its first coming in June, and six set to arrive by year-end. Because of the new plane, smaller east coast U.S. cities that could never dream of a nonstop route to Europe will be in the mix for new service. Plus per seat, the Max is cheaper to operate than the Dreamliner. That could translate into shockingly low prices, including, the airline has hinted, $69 one-way fares between the U.S. and Europe. That’s less than the airline is charging for its 787 flights, and it’s a steal. From Skift’s special report “Mega Trends Defining Travel in 2017”. To view the rest of their report, click here.