Allied Esports, the world’s leading network of esports venues, and Esports Arena announced plans for a new dedicated esports venue to be developed at Luxor Hotel and Casino. The new Esports Arena Las Vegas, scheduled to open in early 2018, will become the first permanent esports venue on The Strip and will be the center of Allied Esports’ growing global network of esports properties spanning North America, Europe and China.
Esports Arena Las Vegas will combine the best of interactive entertainment and Las Vegas nightlife, and become the global epicenter for esports experiences. With design and programming contributions from Allied Esports’ enterprises around the world, its North American arm Esports Arena will take the lead in bringing the Las Vegas concept to life. Naming rights opportunities for Esports Arena Las Vegas are also being considered.
“We have very ambitious expansion plans over the next two years, and when we realized that a location at Luxor was possible, we jumped at the opportunity to develop our flagship here,” said Jud Hannigan, CEO of Allied Esports International. “Just as Yankee Stadium, Madison Square Garden and Wembley Stadium are considered their sports’ most aspirational venues by players and fans alike, Esports Arena Las Vegas will be the iconic destination in esports and complement the city’s incredible appeal, attracting video gaming competitors and fans from around the world.”
Esports Arena is working with Luxor and renowned design firm YWS Design & Architecture to transform the space currently occupied by a 30,000-square-foot nightclub into a multi-level arena complete with a competition stage, LED video wall, telescopic seating, daily gaming stations, a robust food and beverage offering, and state-of-the-art streaming and television-quality production studios. The arena will provide a ready-to-go championship destination for tournaments, leagues and high stakes match-ups in a setting designed to deliver an unparalleled fan experience.
The Esports Arena brand launched in Santa Ana, Calif. in 2015 with the opening of North America’s first dedicated esports facility. Since then, the company has created both an online and offline social and competitive gaming experience that has attracted game developers, sponsors and hundreds of thousands of players and fans from the many game communities to events in Santa Ana, and reached millions of viewers around the world with its live online broadcasts and post-produced content. The first step in its North American expansion was the announcement of Esports Arena Oakland last year, which will be opening its doors in the coming months.
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