Mytha Hotel Anthology is a new luxury brand that will initially cover seven luxury hotels, but is expected to expand with more locations in the near future. It is part of Turkey’s Dogus Group, a global conglomerate with more than 55,000 employees in 30 countries with holdings in automotive, media, financial services, construction, real estate and tourism. The hotels were culled from the group’s existing 18 properties and represent unique, iconic establishments in their locations. The hotels are Aldrovandi Villa Borghese (above) in Rome, Argos in Cappadocia, Capri Palace, D Maris Bay, Il Riccio Beach House in Bodrum, Vill Dubrovnik and Villa Magna in Madrid. Each hotel is described as a “unique one of a kind estate” and individuality is at the forefront. Each hotel will have its own unique scent developed from naturals local to the area. Food and beverage will be the same, with several of the restaurants already owning stars from Michelin. To read more at Travel Market Report, click here.