Sixt Wants to be the Uber-Uber

The European German car rental giant Sixt is considering bundling various mobility services after breaking up with BMW’s DriveNow. The Hertz rival would combine rental, ride-hailing and car-sharing, a board member told Handelsblatt.

An executive at the company revealed plans to create an “integrated product” that would combine several mobility services. In an interview with Handelsblatt, Alexander Sixt said the Frankfurt-listed company has the financing and global reach to realize this vision. The great-grandson of the company’s founder, however, stopped short of saying which new services the 115-year old car firm could exactly launch. “In the future, we plan to offer services, which have so far been independent, under one roof and under one brand, connecting and integrating them,” the executive said.

Sixt, the largest European car rental company, announced last month the sale of its 50 percent stake in car-sharing service DriveNow to joint-venture partner BMW for €209 million ($259 million). Explaining the reasons behind Sixt’s departure from DriveNow, Mr. Sixt said that while DriveNow was successful, “car-sharing is only one piece of the puzzle in the mobility spectrum.” In the future, “current products such as car rental, ride-hailing and car-sharing will merge,” said the executive.

Which adds fuel to speculation about the deal with BMW: The luxury carmaker wants to merge DriveNow with Daimler’s car-sharing platform Car2Go, which offers Mercedes-Benz and Smart vehicles, according to media reports. Sixt, which is majority-controlled by the namesake family, had originally opposed such a merger.

All of this could impact the rental car business in the US. First entering the American market in 2011, Sixt now has more than 50 U.S. locations. 



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