Small Luxury Hotels of the World has launched an evolved loyalty program – INVITED. The free-to-join program replaces The Club of SLH and offers all members access to exclusive rates, guaranteed benefits and ‘Small Luxuries’ right from their first stay at any of its 500 small, independently minded hotels worldwide.
INVITED is the result of extensive research among existing members and consists of three tiers – Invited, Inspired and Indulged. The research demonstrated that the benefits members most highly valued from a loyalty program directly related to their hotel stay, as opposed to wider promotions and brand affiliations. SLH’s investment in INVITED has been designed to reflect this, while simplifying and personalizing the member experience:
- Members asked for more consistent benefits across the collection and can now take advantage of a 10% discount off Best Available Rate, complimentary wifi and breakfast at all SLH hotels.
- Members asked for a program that was easier to use and to understand along with greater interaction. Now new marketing technology powers the program which includes a loyalty hub on www.slh.com/invited providing a customized overview of current benefits, existing reservations and what members need to do to progress to the next tier.
- Members asked for the value of bookings to be taken into account, as well as the number of stays, and so the highest tier is now based on six or more stays, or a spend of US $6,000 or more per year.
A distinguishing feature of INVITED is that SLH will be delivering many of the generous new program features itself. These include rewards for recommending a friend, birthday gifts and the program’s signature benefit, Small Luxuries. Wider consumer research undertaken by SLH showed that it is the gesture rather than the extravagance that people appreciate as life’s greatest small luxuries. Therefore, SLH members of any tier, chosen based on their engagement with the brand, will be surprised with bespoke experiences, either during their stay and when they return. These could be anything from a bottle of a guest’s favorite wine to a lifelong dream of a trip on a yacht.
The evolved program is available for all stays booked via SLH channels; SLH.com, the SLH App, voice centre and through travel agents.
Small Luxury Hotels of the World™ matches independently minded guests with independently spirited hotels. The diverse collection of over 500 hotels in more than 80 countries around the world includes everything from cutting edge design hotels and city center sanctuaries to historic country mansions and remote private islands – all SLH hotels are consistently different, however, they are all united by the fact that they offer the best locations, highest quality, personalized service and a truly authentic way to discover a destination.
(Travel Daily News)