When it comes to the hospitality industry, trends can be both ephemeral and everlasting. Some are just a flash in the pan; others have a staying power that last for decades. Last year’s trends were, in many ways, shaped heavily by consolidation and the drama that accompanies mega mergers and acquisitions, as well as the direct booking wars waged among hotels and their eternal frenemies, the online travel agencies. Whatever ends up ultimately happening in 2017, we know it promises to be a year of great change. So, what will this year’s trends in hotel guest experience bring? The prognosticators at Skift have assembled Ten Trends they think will define the hotel experience in 2017 as brands attempt to connect with their guests (and the communities around their properties) to get a leg up on the competition. To read their forecast, click here.