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Westin Hotels Launches Year-long Wellness Campaign

(USA Today) Westin Hotels and Resorts has launched a $15 million campaign to urge guests and employees worldwide to live a healthier lifestyle. The Westin Well-being Movement launched this week with wellness activities at nearly 200 hotels and resorts including group yoga sessions, guided 5K runs, and spa treatments. The events will continue for the next week. The Starwood brand will roll out programs throughout the next year promoting what it calls its six pillars of health: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. Westin joins a number of major hotel chains that are helping travelers live more balanced lifestyles while on the road. InterContinental Hotels Group, for instance, plans to start an entire hotel brand devoted to wellness called EVEN hotels. Hyatt has a program called Thrive to promote wellness among employees and guests. (To learn more, click here.)