Zappos CEO Tony Hsieh | Teplis Travel

Zappos Eyeing Hotel Business?

At the Global Wellness Summit in Tyrol, Austria, Zappos, the Amazon-owned online footwear and clothing retailer announced it is contemplating a foray into a new business model: hotels. While the company didn’t officially announce a Zappos hotel brand, they’re in the very early stages of brainstorming. The company’s well-known practice of “holocracy”, which eliminates bosses or managers from the corporate structure was driven by a desire to expand into new industries beyond e-commerce. New hotel brands being forged from existing brands outside the hotel space is a recent trend in hospitality. Examples include: Equinox Hotels from the company known for its high-end gyms; West Elm Hotels from the company known for its home furnishings; Margaritaville Resorts from Jimmy Buffet’s line or restaurant-bars; and soon, Lagerfeld Hotels, brought to you by fashion designer Karl Lagerfeld of Chanel. To read more at Skift, click here.

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